La Ode Syukur, Usman Rianse, Syam Rahadi
The economy progress of certain countries could be achieved since it has a strong entrepreneurship spirit. The advanced countries generally have more entrepreneurs than developing countries. One of the potential programs that can produce many young entrepreneurs, especially in university, is student start up business program. The objectives of this program were 1) to arouse entrepreneurship among student, 2) to infuse entrepreneur attitude, 3) toincrease skill and student faculty relate to sense of business; 4) to generate cultured and educated young entrepreneur; 5) to create techno-knowledge-based business unit, and 6) to establish business network among entrepreneurs especially with verified entrepreneur. This research is a qualitative research in which observation, interviewing, and focus group discussionwere applied for data collecting. Samples were all of the students who get involved in start up business program in periods of 2011-2014. The parameters observed were business potency, resources, competitive superiority, and the handicap during performing start up business program. SWOT analysis was applied to identify the strength and weakness of the business running by student in startup business program. The results showed that 48.74% student who get involved in star up business program during a periods of 2011- 2013 was still performing business, while the others were stopped because of different reasons. Incapable in managing time for both business and studying, no reserve budget, being a civil servant or working at company following graduation were all the main reason for discontinuing their business.
Keywords: Startup, business, student
